About FeedBun

Our Mission

FeedBun was created to help people make informed food choices by decoding food labels and understanding what’s really in their food. We believe that everyone deserves transparency about the ingredients they consume and their health impact.

Founded in 2025 by Fred Wu and operated under Wuit Pty Ltd in Australia, FeedBun combines advanced AI technology with comprehensive ingredient research to provide clear, easy to understand health ratings and research summaries for food products.

Why FeedBun?

In today’s complex food landscape, understanding product labels has become increasingly difficult. With thousands of additives, preservatives, and unfamiliar ingredients, consumers often struggle to make healthy choices.

FeedBun addresses this challenge by:

  • Automatic Ingredient Analysis: Our browser extension and web app instantly analyse food products, identifying all ingredients and their potential health impacts.
  • Evidence-Based Health Ratings: We provide clear A-F ratings based on comprehensive analysis of ingredients, nutrition, processing, and quality factors.
  • Transparent Research: Every health rating is backed by research from authoritative sources, including scientific studies, regulatory agencies, and nutritional databases.
  • Personalised Insights: Track your food choices over time and understand patterns in your consumption habits.

How It Works

  1. Capture Products: Use our browser extension while shopping online or manually add products through our web app.
  2. AI-Powered Analysis: Our advanced AI models extract and analyse ingredients, nutrition facts, and product information.
  3. Research Integration: We automatically link ingredients to research data from trusted sources like FDA, EFSA, and peer-reviewed studies.
  4. Health Rating Calculation: Our multi-factor algorithm evaluates ingredients, nutrition, processing level, and quality to generate a comprehensive health score.

Our Commitment

We’re committed to:

  • Accuracy: Continuously improving our AI models and research database to provide the most accurate information.
  • Transparency: Making our rating methodology clear and our research sources accessible.
  • Privacy: Protecting your personal data and food preferences with industry-standard security measures.
  • Accessibility: Keeping essential features free while offering advanced tools for power users.

Contact Us

We’d love to hear from you!

FeedBun is a product of Wuit Pty Ltd, registered in Australia.